Sunday, April 23, 2006

The black man's toothpaste

I did it! I found The Black Man's toothpaste! Well, sort of...

Many years ago there was a very popular brand of toothpaste in Asia called "DARKIE". It featured a minstrel-show Al Jolson-esque man in blackface, and was a very famous brand of toothpaste. In 1985, the company that produced Darkie (Hazel & Hawley) was bought by Colgate, who obviously decided to change the name and packaging. Darkie is still available, but it is now called "Darlie" and features a white guy in the top hat and tux.

Does this mean that the previous racist overtones of the toothpaste are gone? Nope. Check out the Chinese on the box. The two characters at the top (黑人) I immediatley recognized as hei ren (literally "Black Man"). The two characters on the bottom means "Super Fluroide" (超氟 - thanks to Echo for the translation of 氟). So, even though the english name of the toothpaste is "Darlie", the chinese name is still 黑人牙膏 (hei ren ya guo), which literally means "Black Man Toothpaste".

I feel like i should be listening to "Turkey in the Straw" while I brush my teeth, after drinking a mint julep on the plantation, of course. It's the toothpaste with SOUL.

3 Comments:

At 10:45 PM, Anonymous Joyce said...

It's amazing how other countries are still "politically incorrect" by our standards.

Makes you kinda of scringe, doesn't it.

Two weeks until the puppies are born...but not as many people have dropped out as we first initially thought. We are still #9 on the list and possibly #3 for a male. The breeder said Gina was HUGE so we are hoping for a large litter of all males! LOL - our fingers are crossed. I would hate to have to start searching again for a new breeder.

Mom

 
At 12:49 AM, Anonymous Aunt Jill said...

That's too funny! You should bring a tube home.


Bet you can't wait to get home and meet your new brother! LOL

 
At 8:08 PM, Anonymous Michigan teeth whitening dentist said...

Marketing and branding strategies need to be in limits of ethics and standards.

 

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